once upon a time . . .
♡, Elizabeth
in february of 2020 I decided to focus on what is most important to me. I developed and founded avant-atlas around my love for the beauty in everyday moments, especially taking care and achieving natural radiance through organic products (unlike the toxic chemicals in disguise commercially available). I have always had a passion for sharing information and inspiring others, which led me to begin writing posts for takecare club — ways to take care, backed by psychology and years of experience. as I did more research, I wanted to turn my passions into something tangible. to bring my vision to life, I did everything from the ground-up — product development and testing, creating the brand identity, graphic design and aesthetic of the website and product, sourcing materials from responsible suppliers, marketing … the list goes on. avant-atlas was born, creating healthier, more sustainable organic skincare products without ever compromising on the aesthetic.
it is incredibly rewarding to have created something that is bigger than myself. with receiving messages about how your skin is the healthiest it has ever been, and seeing you practice self care with #takecareclub, I know I have done my job. avant-atlas is more than a brand — it’s a feeling.
there is always time to take care of yourself before you take on the world!
♡,
Elizabeth Atlas
RENAISSANCE BEAUTY
matcha
sourced from japan, this antioxidant + anti-inflammatory is the star of every product. incredible benefits when consumed, as well as applied topically. evens skin tone + wakes up skin + instant natural glow.
sustainable chic
fewer (organic!) ingredients to enhance your skincare routine + fit the lifestyle you are designing — with every material thoughtfully and purposefully selected. with the french pharmacy vibe in mind, each product is intimately made-to-order to minimize overproduction and maximize shelf life. all products arrive in a reusable pouch, and are wrapped in the new york times sunday styles section lined with recycled bubble wrap. minimal ingredients means each one has a purpose, and minimal packaging means everything can be repurposed.
rose quartz energy
each product contains a little rose quartz to inspire love, self care, healing, and general ease + bliss of life — and to keep when the product is finished. because of rose quartz’s vibrational frequency, it boosts circulation in the skin, leaving a radiant complexion.
leaping bunny certified
aligned with the ethos that define everything about the brand, avant-atlas is proud to be a certified cruelty-free company that will never, ever test on animals.